Breaking News: Dunkin’ Donuts loses nearly $1 billion after going woke: ‘It was the biggest mistake’
Dunkin’ Donuts reportedly lost over $1 billion after adopting a “woke” corporate approach with inclusivity campaigns and LGBTQ+ promotions. Critics say the company alienated its core customer base, with longtime customers feeling disconnected. An industry analyst commented, “Dunkin’ forgot who their loyal customers were, chasing trends that didn’t resonate.” A senior executive even admitted, “It…