Breaking News: Dunkin’ Donuts loses nearly $1 billion after going woke: ‘It was the biggest mistake’
Dunkin’ Donuts reportedly lost over $1 billion after adopting a “woke” corporate approach with inclusivity campaigns and LGBTQ+ promotions. Critics say the company alienated its core customer base, with longtime customers feeling disconnected.
An industry analyst commented, “Dunkin’ forgot who their loyal customers were, chasing trends that didn’t resonate.” A senior executive even admitted, “It was the biggest mistake of our life.”
Facing backlash and declining revenue, Dunkin’ is now rebuilding trust with promotions and loyalty rewards. The controversy mirrors similar boycotts faced by brands like Bud Light over their political stances.
