WATCH: Company faces major criticism for embracing ‘Bud Light-StyIe’ approach in response to controversial ‘woke’ commercial
In 2023, Bud Light’s partnership with transgender activist Dylan Mulvaney sparked intense controversy, particularly among conservative customers. This triggered boycotts and protests leading to the sale of Budweiser to drop significantly. The fire was further fueled when the former VP of Marketing, Alissa Heinerscheid, elaborated the company’s decision, stating they tended to change its image…